Bill
What Your Team Won’t Tell You: Finding Your CEO Blind Spots
Illustration of a car side mirror showing three team members, with a fourth just outside the mirror’s view
Why 90% of AI Pilots Fail and What the 5% Do Differently
By Bill Goodwin, MBA, Certified Scaling Up Coach · Updated November 2026 Most AI pilots fail because companies apply AI in a lot of different places, like individual productivity or problems that maybe aren’t their top problems. The 5% apply AI to their top growth constraint first and design it very well. The 95% figure…
Profitable but Broke: Why $5M to $50M Companies Run Out of Cash
Most $5M to $50M CEOs know profit isn’t cash. The real gap is ownership. Here’s how Scaling Up’s cash conversion cycle and Power of One turn cash into seven levers with seven owners
Not Another Conference Table: Inside a Whole-Person CEO Peer Group In Phoenix
Not Another Conference Table: Inside a Whole-Person CEO Peer Group in Phoenix By Bill Goodwin, Founder, CEO and Chair of Complete.CEO Complete CEO is an innovative in-person peer group in Phoenix and Scottsdale for CEOs and founders of $5M to $50M companies. Groups of no more than 10 CEOs meet monthly, and every month includes hands-on…
EOS vs Scaling Up: Which Fits A $5M to $100M Company?
By Bill Goodwin, former CEO of MeMD (sold to Walmart), current Certified Scaling Up Coach and former professional EOS Implementer. EOS and Scaling Up are both business operating systems. One question I hear frequently from founders and CEOs is: “Which system is better for my company?” The answer depends somewhat on company size, and for…
Why Working Harder Is Keeping You Small
IIf you lead a sub-$5M company, I am highly confident you are working harder than ever. Revenue is coming in, your team may be growing, and you are making a respectable profit. You are working nonstop and are the person everyone turns to for the right decision, a new idea, even how to handle most of…
Think You Are A Great Leader? Then That May Be The Problem
I have been leading for 30 years and have coached hundreds of leaders, whether through running companies or in my coaching business. I have worked with all levels of leadership with varying traits and levels of leadership experience. Throughout that time I have come to learn that there is a big difference between the top…
Your Culture Got You To $5M. However, It Definitely Won’t Get You To $100M.
You probably know that your current culture won’t get you to 3X, 10X, or 20X of where you are today. Yes, it has to change. And, if you are serious about scaling, there is a big lesson to learn before you start modifying your culture: You have to match the speed and the level engagement…
Why CEOs need to trust their gut more than ever in the age of AI
A big thank you for the Phoenix Business Journal publishing my article on how CEOs and executive leaders need to trust their gut more than ever in the age of AI. Read in my article on how the situation from the movie “Draft Day” applies directly to stronger leadership. Trusting your intuition will set you,…
Complete CEO Peer Group Launch
Very excited to have had the first Complete CEO peer group meeting in late May – Top CEOs getting together to work on both their professional and personal growth in a meaningful, fully integrated way. This isn’t your typical executive peer group program, but rather a holistic approach to helping CEOs optimize across multiple dimensions.…