The Cornerstones of Ongoing Employee Engagement – And Compensation isn’t One of Them

By Bill | May 21, 2025

As CEOs and executive leaders, we can often sense when employee engagement is high. We can feel the energy—moods are better, collaboration flows seamlessly, and results exceed expectations. Employees seem “all in” on their work, driven by a passion for what they do. However, this level of engagement rarely lasts forever. Over time, the enthusiasm…

How Best to Handle The Four Extreme Employee Types

By Bill | May 3, 2025

Every organization has the four extreme employee types, and it is imperative leaders know how to handle each type. The four extreme employee types are at the far ends of value alignment and productivity, with each one requiring a separate set of actions. Not addressing these extreme employee types in the proper manner will negatively…

The Seven Critical Attributes of Compelling Brand Promises

By Bill | April 15, 2025

Prospects need to know what your brand stands for, and so often as leaders of companies, we think we have strong brand promises.  However, ask current clients, informed prospects, even employees what your brand stands for, and you may get blank stares or generic answers.  Most leaders and companies underinvest in this critical aspect of positioning. Verne…

The Culture Vulture – Every Organization’s Number One Internal Enemy That They Do Nothing About.

By Bill | January 25, 2025

Check out the original publication on LinkedIn. As a leader, have you ever said or thought something like the following: “John is our top sales person and has the relationship with our top clients – even though we know he can be negative we can’t let him go – we would lose too much business.”…

Excellence is the next five minutes

By Bill | January 25, 2025

Check out the original publication on LinkedIn. Recently I was listening “Tribe of Mentors”, an excellent book by Tim Ferriss, and one of the business influencers he featured was Tom Peters. For those of you who don’t know Tom Peters, he is a management guru who wrote “In Search of Excellence” almost 40 years ago, a book that…

How Employers Can Identify And Prevent Burnout In The Workplace

By Bill | January 14, 2025

Check out the original publication on Forbes. Bill Goodwin is CEO of MeMD, a national telehealth provider offering virtual urgent care, primary care, and behavioral health solutions. Two years ago, the World Health Organization officially recognized burnout as a medical diagnosis. One year prior, a Gallup survey revealed two-thirds of workers were experiencing burnout. Unsurprisingly, the pandemic hasn’t helped…

Compliments Make The Business World Go-Round: What’s Your Compliment Score?

By Bill | January 11, 2025

Check out the original publication on Forbes. Bill Goodwin is CEO of MeMD, a national telehealth provider offering virtual urgent care, primary care, and behavioral health solutions. Let’s face it. We all need compliments on a regular basis. Leading isn’t easy. Working with other people can often be a challenge. The underlying stress of always having…

The two most powerful words a leader needs to speak every morning

By Bill | January 9, 2025

Check out the original publication on LinkedIn. There is a mountain close to where I live in Phoenix called Camelback Mountain (yes, looks like a camelback lying down) that I hike on a regular basis. The trail is only a little over a mile, but it is pretty much straight up. It is an extremely popular trail,…