Decades of Experience. Actionable Solutions. Real Results.
Meet Bill Goodwin, Founder of Growth Optimized
Certified Scaling Up Coach
Bill's Why
Before becoming an entrepreneurial leadership partner, business coach and leadership team developer, Bill spent 20 years running and transforming four different entrepreneurial organizations, ranging from 25 to 400 employees, $3 million to $180 million in revenue, and across all in different industries. Most recently, Bill took over as CEO of a telehealth company, significantly scaled the business over a couple of years, and completed a successful exit by selling the company to Walmart.
Throughout Bill’s career, he has had a passion for helping founders and their leadership teams create sustainability, efficiency and growth within their organizations. Bill cut his teeth starting in straight-commission sales and leadership before launching his own training and development company. Within a couple of years, he sold the business to a large public company, and subsequently transformed that group into a healthy, performance-driven organization.
It was during that time he realized his true passion:
Helping entrepreneurs transform their companies into high-performance, aligned organizations that consistently execute a vision with discipline, accountability and passion. That marked the beginning of his 20-year journey into transforming four different organizations.
Bill knows from firsthand experience the stress of running of a business, of being more passionate about it than any employee will ever be, and the constant thought that there must be a better way to grow the business and get one’s sanity back.
He leverages his diverse and extensive experience, management and leadership best practices and Scaling Up certification along with straight up common sense principles to help other entrepreneurs, CEOs and executives achieve the results they want.
Bill holds a bachelor of science in marketing from Colorado State University. He completed his master’s in business administration at the prestigious Thunderbird University’s MBA program.
Originally from Colorado, with stops in New Jersey and Kansas City, Bill has lived for the last fifteen years in Arizona with his wife, three kids and two dogs. He loves helping others reach new heights, reading and learning something new every day, and derives a good portion of sanity from being active outside. On any given weekend he may be out on a 75-mile plus ride, long hike, or engaging in an epic event like hiking rim-to-rim in the Grand Canyon or participating in a 100-200 mile, one-day bike race.
