leadership

The Cornerstones of Ongoing Employee Engagement – And Compensation isn’t One of Them

By Bill | May 21, 2025

As CEOs and executive leaders, we can often sense when employee engagement is high. We can feel the energy—moods are better, collaboration flows seamlessly, and results exceed expectations. Employees seem “all in” on their work, driven by a passion for what they do. However, this level of engagement rarely lasts forever. Over time, the enthusiasm…

The Seven Critical Attributes of Compelling Brand Promises

By Bill | April 15, 2025

Prospects need to know what your brand stands for, and so often as leaders of companies, we think we have strong brand promises.  However, ask current clients, informed prospects, even employees what your brand stands for, and you may get blank stares or generic answers.  Most leaders and companies underinvest in this critical aspect of positioning. Verne…

The Culture Vulture – Every Organization’s Number One Internal Enemy That They Do Nothing About.

By Bill | January 25, 2025

Check out the original publication on LinkedIn. As a leader, have you ever said or thought something like the following: “John is our top sales person and has the relationship with our top clients – even though we know he can be negative we can’t let him go – we would lose too much business.”…