How Best to Handle The Four Extreme Employee Types

Every organization has the four extreme employee types, and it is imperative leaders know how to handle each type. The four extreme employee types are at the far ends of value alignment and productivity, with each one requiring a separate set of actions. Not addressing these extreme employee types in the proper manner will negatively…

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The Seven Critical Attributes of Compelling Brand Promises

Prospects need to know what your brand stands for, and so often as leaders of companies, we think we have strong brand promises.  However, ask current clients, informed prospects, even employees what your brand stands for, and you may get blank stares or generic answers.  Most leaders and companies underinvest in this critical aspect of positioning. Verne…

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Excellence is the next five minutes

Check out the original publication on LinkedIn. Recently I was listening “Tribe of Mentors”, an excellent book by Tim Ferriss, and one of the business influencers he featured was Tom Peters. For those of you who don’t know Tom Peters, he is a management guru who wrote “In Search of Excellence” almost 40 years ago, a book that…

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How Employers Can Identify And Prevent Burnout In The Workplace

Check out the original publication on Forbes. Bill Goodwin is CEO of MeMD, a national telehealth provider offering virtual urgent care, primary care, and behavioral health solutions. Two years ago, the World Health Organization officially recognized burnout as a medical diagnosis. One year prior, a Gallup survey revealed two-thirds of workers were experiencing burnout. Unsurprisingly, the pandemic hasn’t helped…

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Compliments Make The Business World Go-Round: What’s Your Compliment Score?

Check out the original publication on Forbes. Bill Goodwin is CEO of MeMD, a national telehealth provider offering virtual urgent care, primary care, and behavioral health solutions. Let’s face it. We all need compliments on a regular basis. Leading isn’t easy. Working with other people can often be a challenge. The underlying stress of always having…

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The two most powerful words a leader needs to speak every morning

Check out the original publication on LinkedIn. There is a mountain close to where I live in Phoenix called Camelback Mountain (yes, looks like a camelback lying down) that I hike on a regular basis. The trail is only a little over a mile, but it is pretty much straight up. It is an extremely popular trail,…

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