The Sales Process: Understanding Buyer Motivations And Reinforcing Your Organization’s Value Beyond The Financials

By Bill | September 23, 2025

Navigating the sales process after signing a Letter of Intent (LOI) is one of the most critical phases for CEOs and sellers. It’s a time when buyer motivations deepen beyond just numbers, and maintaining momentum becomes paramount. Drawing from lessons learned while scaling and selling a telemedicine company to Walmart, this article outlines common mistakes…

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