Posts Tagged ‘leadership’
The Seven Critical Attributes of Compelling Brand Promises
Prospects need to know what your brand stands for, and so often as leaders of companies, we think we have strong brand promises. However, ask current clients, informed prospects, even employees what your brand stands for, and you may get blank stares or generic answers. Most leaders and companies underinvest in this critical aspect of positioning. Verne…
Read MoreThe Culture Vulture – Every Organization’s Number One Internal Enemy That They Do Nothing About.
Check out the original publication on LinkedIn. As a leader, have you ever said or thought something like the following: “John is our top sales person and has the relationship with our top clients – even though we know he can be negative we can’t let him go – we would lose too much business.”…
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