“If You Give An Employee A Cookie…”

The Dangers Of Unplanned Rewards And What To Do Instead In the fast-paced and ever-changing business landscape, managers often face difficult decisions when it comes to retaining talent and maintaining morale. When a valued, highly productive employee threatens to leave or expresses dissatisfaction, the temptation to offer an unplanned bonus, base salary increase, or a…

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Lesson 4: Financial Discipline – Optimizing for Value: Fueling Growth While Preserving Equity and Flexibility

For founders and CEOs, the challenge of scaling a business is not just about accelerating growth—it’s about doing so without sacrificing control, flexibility, or excessive equity. Selling a company to a giant like Walmart demands not only vision but rigorous financial discipline. The best CEOs and CFOs work together to fuel growth by maximizing internal…

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Lesson 3: Clarity Above All Else: Getting Laser Focused on Who You Are, What Value You Provide, And What Numbers Matter Most

Scaling and selling a telemedicine company to Walmart taught me that clarity isn’t just a leadership virtue – it’s a survival skill. In the chaos of hypergrowth, new opportunities, and relentless demands, the companies that thrive are those that stay ruthlessly true to their purpose, their value, and their numbers. Clarity, when consistently reinforced from…

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Lesson # 1 from Scaling and Selling Your Business for a High Valuation: Ensuring Your Business Model Can Rapidly Scale Without Breaking

Scaling a business is exhilarating—until your systems, people, or processes start to crack under the pressure. Doubling a telemedicine company in two years and selling it to Walmart taught me firsthand that rapid growth is only possible if your foundation is rock-solid.  Here’s how to ensure your business model is built for scale, with the…

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Five Steps To Turn Your Executive Team Into A Growth Accelerator

CEOs, founders and executive leaders know the pressures: craft a disruptive strategy, build flawless execution plans, and expect to deliver breakthrough results. Yet, months later, many organizations find themselves failing short – despite having “done everything right.”. Why? Because even the best strategy and execution cannot compensate for an executive that isn’t fully aligned. To…

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The Seven Critical Attributes of Compelling Brand Promises

Prospects need to know what your brand stands for, and so often as leaders of companies, we think we have strong brand promises.  However, ask current clients, informed prospects, even employees what your brand stands for, and you may get blank stares or generic answers.  Most leaders and companies underinvest in this critical aspect of positioning. Verne…

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