Posts Tagged ‘differentiation’
“If You Give An Employee A Cookie…”
The Dangers Of Unplanned Rewards And What To Do Instead In the fast-paced and ever-changing business landscape, managers often face difficult decisions when it comes to retaining talent and maintaining morale. When a valued, highly productive employee threatens to leave or expresses dissatisfaction, the temptation to offer an unplanned bonus, base salary increase, or a…
Read MoreLesson 3: Clarity Above All Else: Getting Laser Focused on Who You Are, What Value You Provide, And What Numbers Matter Most
Scaling and selling a telemedicine company to Walmart taught me that clarity isn’t just a leadership virtue – it’s a survival skill. In the chaos of hypergrowth, new opportunities, and relentless demands, the companies that thrive are those that stay ruthlessly true to their purpose, their value, and their numbers. Clarity, when consistently reinforced from…
Read MoreThe Seven Critical Attributes of Compelling Brand Promises
Prospects need to know what your brand stands for, and so often as leaders of companies, we think we have strong brand promises. However, ask current clients, informed prospects, even employees what your brand stands for, and you may get blank stares or generic answers. Most leaders and companies underinvest in this critical aspect of positioning. Verne…
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