brand reputation

The Hidden Brand Killer: Ghosting Is Costing You Customers, Revenue And Talent

By Bill | February 27, 2026

Thank you Phoenix Business Journal for publishing my recent article about the ghosting epidemic in business and what to do about it. Rampant ghosting inside companies is damaging company brands, and equally as important it is hurting individual brands from the C-Suite all the way to the front line. If you are a subscriber to…