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The Hidden Brand Killer: Ghosting Is Costing You Customers, Revenue And Talent

By Bill | February 27, 2026

Thank you Phoenix Business Journal for publishing my recent article about the ghosting epidemic in business and what to do about it. Rampant ghosting inside companies is damaging company brands, and equally as important it is hurting individual brands from the C-Suite all the way to the front line. If you are a subscriber to…

Critical CEO Mindset Shifts To Take To Scale Well Past $10M

By Bill | February 11, 2026

There are two distinct mindset shifts that CEOs of companies under $10M in annual revenue need to make it they want to unlock growth. These are simple to do and will return meaningful value. Shift 1: From Hero To ArchitectEarly on, the business rewards your ability to personally rescue situations. At scale, it rewards your…

How Top CEOs Use Structured Reflection To Sharpen Strategy And Build Resilience

By Bill | December 26, 2025

Thank you to the Phoenix Business Journal for publishing my latest article on how weekly, structured reflection can help CEOs and executive leaders generate higher growth, stay balanced, and equally as important, avoid burnout. Often this habit isn’t prioritized, but the data is clear: CEOs that do it consistently outperform those that don’t, period. Read…

The Importance of Joy In The Workplace

By Bill | October 14, 2025

Are your employees having fun at work? Are you? Do you not see enough joy? If so, that is a rather concerning problem, but you aren’t alone. Per Gallup, only 23% of employees feel truly engaged. Yes, just one in four. Ouch. On the bright side, 51% of engaged employees are less likely to leave.…

Hard Versus Difficult – You Can’t Survive Both When Scaling Your Business

By Bill | August 14, 2025

Scaling a business is and will always be hard work, but we almost always make it more difficult than it needs to be.  The distinction between “hard” and “difficult” is critical: hard refers to the inherent effort and discipline required: Relentless focus, willingness to step out of your comfort zone, and consistent hard work.  Difficult,…

CEO Lessons Learned From Scaling And Selling A Business To Walmart

By Bill | June 26, 2025

So you want to scale and sell your business for a high valuation in just 2–3 years? It’s an ambitious goal, but it’s possible if you get the fundamentals right. In fact, it’s exactly what I and my team achieved by doubling a telemedicine company in two years and selling it to Walmart.  But here’s the…

The Cornerstones of Ongoing Employee Engagement – And Compensation isn’t One of Them

By Bill | May 21, 2025

As CEOs and executive leaders, we can often sense when employee engagement is high. We can feel the energy—moods are better, collaboration flows seamlessly, and results exceed expectations. Employees seem “all in” on their work, driven by a passion for what they do. However, this level of engagement rarely lasts forever. Over time, the enthusiasm…

How Best to Handle The Four Extreme Employee Types

By Bill | May 3, 2025

Every organization has the four extreme employee types, and it is imperative leaders know how to handle each type. The four extreme employee types are at the far ends of value alignment and productivity, with each one requiring a separate set of actions. Not addressing these extreme employee types in the proper manner will negatively…

The Seven Critical Attributes of Compelling Brand Promises

By Bill | April 15, 2025

Prospects need to know what your brand stands for, and so often as leaders of companies, we think we have strong brand promises.  However, ask current clients, informed prospects, even employees what your brand stands for, and you may get blank stares or generic answers.  Most leaders and companies underinvest in this critical aspect of positioning. Verne…

The Culture Vulture – Every Organization’s Number One Internal Enemy That They Do Nothing About.

By Bill | January 25, 2025

Check out the original publication on LinkedIn. As a leader, have you ever said or thought something like the following: “John is our top sales person and has the relationship with our top clients – even though we know he can be negative we can’t let him go – we would lose too much business.”…