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The Sales Process: Understanding Buyer Motivations And Reinforcing Your Organization’s Value Beyond The Financials
Navigating the sales process after signing a Letter of Intent (LOI) is one of the most critical phases for CEOs and sellers. It’s a time when buyer motivations deepen beyond just numbers, and maintaining momentum becomes paramount. Drawing from lessons learned while scaling and selling a telemedicine company to Walmart, this article outlines common mistakes…
Lesson #8: Preparing For Sale: Getting Your Business Ready For Sale At Maximum Valuation
Let’s face it — most founders and CEOs overvalue their business and wait too long to start preparing for sale. This common combination often leads to disappointing valuation multiples, prolonged deal timelines, or, worse, failing to sell their business at all. Successfully exiting your company for top dollar requires honest self-assessment, rigorous preparation, and strategic…