Expansion

Critical CEO Mindset Shifts To Take To Scale Well Past $10M

By Bill | February 11, 2026

There are two distinct mindset shifts that CEOs of companies under $10M in annual revenue need to make it they want to unlock growth. These are simple to do and will return meaningful value. Shift 1: From Hero To ArchitectEarly on, the business rewards your ability to personally rescue situations. At scale, it rewards your…

Lesson #5: Market Expansion – Unlocking New Growth Streams And Leveraging New Opportunities With Confidence

By Bill | August 27, 2025

For founders and CEOs, expanding into new markets or launching new revenue streams is both a thrilling and risky endeavor. You want to grow, in fact you need to grow, and as a result the lure of untapped opportunity is strong.  However, the path to expansion is littered with companies that lost their way by…