Finally, a Peer Group That Redefines What It Means to Perform at the Top
Finally, a Whole-Person CEO Peer Group That Redefines What It Means to Perform at the Top
Complete CEO isn’t another business mastermind. It’s an intentionally designed, whole-person performance program built to elevate you as a leader, a human, and a visionary. Through embedded expert guidance and powerful peer accountability, you’ll optimize every dimension of your life — professional, physical, mental, nutritional, and emotional — for sustained excellence.
What We Provide
Each Complete CEO membership integrates a full spectrum of executive growth and health optimization tools into a single, cohesive journey.
Who We Are
Complete CEO brings together a uniquely qualified team of embedded experts — not guest speakers or consultants who rotate in and out, but dedicated advisors who walk alongside you throughout your journey.
Bill Goodwin, MBA
Founder and Phoenix Master Chair
Bill's Why
After leading and scaling several companies, Bill discovered that the CEO's journey is uniquely challenging – marked by intense pressure, loneliness, and the constant demand to perform both professionally and personally. Traditional peer groups he joined offered business value, but never addressed a deeper truth: to truly thrive and enjoy the rewards of leadership, CEO`s need more than just strategic guidance. They need a trusted circle that supports the whole person, encompassing their career, mind, body, and relationships. Complete CEO was founded for this exact purpose – to deliver business improvement along with transformative growth and lifelong relationships with peers who understand and support you at every level.
Kerilyn Bollmann, MD, FACP
Executive Health Span Physician
Kerilyn’s Why
Dr. KeriLyn Bollmann, an expert in longevity and health span medicine, spent her early years doing yoga in her father's medical office and learning how to cook in the Mediterranean style. Realizing the limitations of the traditional healthcare system and its lack of focus on whole-person health, she ultimately left her full-time position in academic medicine to launch an integrative and functional medicine concierge practice. A lifelonglearner herself, Dr. Bollmann is dedicated to creating and teaching practical solutions for busy people in order to help them find purpose, resilience and joy at every stage in their lives.
Mona Amini, MD, MBA
Executive Psychiatrist
Mona’s Why
Dr. Mona Amini is a board-certified psychiatrist with over 12 years of clinical and consulting experience, specializing in high-performing leaders. She knows that real executive power is built not only on strategy and IQ, but on mental precision, emotional agility, and personal resilience. Drawing on her deep expertise at the intersection of psychiatry, performance, and leadership, Dr. Amini partners with CEOs, founders, and senior executives to sharpen their psychological edge- so they can make clearer decisions, lead with composure under pressure in life and profession, and sustainably thrive in any environment.
Merle Riepe, PhD
Executive Psychologist
Merle’s Why
Most executive coaching focuses either on behavior modification or unstructured talk therapy – both fall short. One oversimplifies human dynamics, the other meanders without measurable change. Dr. Merle Riepe’s why is rooted in building real skill: helping leaders understand how thoughts, narratives, and emotions shape action, so they can lead with greater clarity, consistency, and impact. His mission is to replace advice and dependency with tools and insight that last.
Jake Coyle
Executive Athletic Coach
Jake’s Why
With 16+ years of experience, a degree in Exercise & Wellness, and credentials as a NASM Personal Trainer and Corrective Exercise Specialist, Jake specializes in muscle-centric coaching, injury prevention, and soft tissue therapy. After witnessing the effects of addiction in his own family, Jake became committed to building systems of structure, discipline, and accountability for those carrying heavy responsibility. His mission is to help leaders train with purpose, because when your body is strong, everything else follows. He’s redefining what it means to train for life; not just for aesthetics, with one core belief: your body should support the life you want to lead.
Chrissy Barth, MS, RDN, IFNA-COT
Executive Dietician
Chrissy’s Why
Chrissy Barth is a nationally recognized registered dietitian, wellness strategist, media spokesperson, and Assistant Teaching Professor at Arizona State University. She believes that optimal health and peak performance arise from the integration of nutrition, movement, and mental well-being. Chrissy empowers individuals, athletes, and executives to harness the power of food and lifestyle choices to fuel both body and mind, cultivating resilience, focus, and sustainable energy.
Each expert is fully embedded in your group — providing direct, personalized insight every step of the way.
What You Gain
A Complete CEO experience delivers transformation across every domain of your life
Business Acceleration:
Access to proven scaling frameworks, executive tools, and capital-event strategy.
Optimized Performance:
Clarity, stamina, and energy to lead at your highest capacity.
Whole-Person Health:
Integrated support for physical strength, mental wellbeing, and emotional balance.
Deeper Connection:
Genuine peer relationships that drive accountability, insight, and lifelong friendship.
Unwavering Accountability:
A structure that keeps you aligned, intentional, and consistently progressing toward your goals.
Membership Requirements
Complete CEO isn’t for everyone. Membership is by invitation or application only and limited to CEOs who are:
- Performance-Driven: Committed to excellence in every dimension of life.
- Whole-Person Minded: Believing that health, mindset, relationships, and leadership are interconnected.
- Purpose-Focused: Scaling with clear intention — not growth for growth’s sake.
- Engaged & Accountable: Ready to show up fully and invest in meaningful transformation.
Membership Tiers
Core | Preferred | Elite
each offering increasing levels of expert access, private coaching,
diagnostics, and retreat participation.
Apply to Join
If you’re ready to scale your impact — in business and in life — Complete CEO will take you there.
To learn more or apply for membership, contact us below