Decades of Experience. Actionable Solutions. Real Results.
Business Coaching Redefined
Do you feel like your business is running you versus the other way around? Do you start each day with the best intentions, however inevitably you spend most of your time in reactive mode, continually putting out fires, and not getting enough time to work on the business versus in it? Over time, this continual grind is exhausting even to the most resilient leader.
But it doesn’t have to be. Welcome to a new option to scale and grow a business.
Business Coaching Services
that are Real, Relevant and Get Results
Executive leadership may look like the best position to those on the outside, but any executive will tell you a different story.
Leadership is lonely, hard and increasingly complex. Cultures can change for the worse in what seems like the blink of an eye. The vision for the organization that seemed so clear only months ago can get foggy in an instant. Attracting new business becomes more difficult each day, not to mention the challenge of retaining customers in an increasingly competitive environment. Hard decisions must be made that you think may be right for the business, but how do you know?
With all this going on burnout is the norm, not just for your team, but for you as well. Personal relationships, sanity and overall well-being often suffer and productivity declines.
“Uneasy Lies the Head that Wears the Crown.”
Henry IV, Part 2
Our goal is to provide solutions to these problems.
And – there really are solutions.
How do we know?
Because we’ve been where you are and know first-hand from failures and successes. In full transparency, it takes a higher level of commitment and a shift in how to approach the work ahead. However, it is possible for both the leaders and the company to thrive. Yes, one does not have to come at the expense of the other.
Why Bill?
After over 20 years of running and transforming four entrepreneurial companies, most recently as CEO of a telehealth company that he scaled and sold to Walmart, Bill Goodwin decided it was time to put all those hard lessons and well-fought wins to good use by doing what he loves most:
Supporting other companies to transform their businesses into high-performance, aligned organizations that consistently execute a vision with discipline, accountability and passion.
Strategy
Business
Coaching
Services
Scaling Up Implementation
When it comes to wanting to profitably scale your business, you have to get these four decisions completely right: People, Strategy, Execution and Cash.
At Growth Optimized, we coach our clients using the Scaling Up operating framework, one that has proven successful at thousands of businesses. We are dedicated to ensuring you have the right team, executing the right strategy brilliantly, and generating higher profitability and cash.
Vision & Strategy Creation and Execution
We help your company create a compelling, meaningful and impactful vision.
But vision alone isn’t enough, so we take it a step further and help you develop a holistic strategy to make it happen. We boil down your vision into actionable, measurable and timely deliverables with accountability. And, we help hold your team accountable to consistent execution.
Executive Team and Leadership Team Development
Your team is your most valuable asset, contributing either negatively or positively to your organization’s bottom line.
We deliver leadership team coaching that supports leaders in building high-functioning teams that achieve their objectives collaboratively, efficiently and in alignment with the organization’s goals.
Individual Executive and Leadership Coaching
Leadership development is part of your larger journey. It must challenge and stretch you in ways that impact all aspects of your life – and make you better than you ever thought possible.
We provide street smart, common sense, leadership coaching for entrepreneurs, executives and leaders. And, we love doing it.
Organizational Change and Culture
There’s always a gap between what leaders and employees think about the company culture. We work with you and your team to build an authentic, healthy, performance-driven culture that provides ongoing value to the organization.
Corporate culture change takes commitment. But when done right, it pays off in ways that directly influence an organization’s success.
Scale Your Business and Enjoy the Climb
Many growth-company leaders reach a point where they actually dread adding another customer, employee, or location. At one time, adding new clients was always a great idea, but now, the weight of the work feels like too much. Adding to the burden, more clients isn’t resulting in more cash.
Leaders start asking: Is the journey of scaling up even worth it?
At Growth Optimized, we employ Scaling Up, a powerful system designed to give growth-minded leaders like you a way to grow and have freedom
Sound Impossible?
It’s not. And, we’ll help you make it happen.
From Friction to Scale
As all leaders know, the acceleration in scale happens when you remove the elements that create friction in a company.
Join us here for tips and insights to help eliminate friction so your business can thrive.
Collaboration Overload: How Excessive Teamwork Can Cripple Your Business
A big thank you to the Phoenix Business Journal for publishing my article on how collaboration efforts in most companies are setting them back. Despite best intentions, collaboration is crippling productivity and engagement levels. If you have access to the Phoenix Business Journal, read on for more insights on what we often do wrong as…
The Power of Being Fully-Present: Why Executive Leaders Struggle And How They Can Transform Work And Life
bout seven years ago, I found myself constantly distracted – pulled in a thousand directions and rarely “here.” Sure, I was in meetings participating or at home conversing with family, but I was rarely fully present. My relationships suffered, creative ideas felt out of reach, and frankly it probably wasn’t a whole lot of fun…
How Top CEOs Use Structured Reflection To Sharpen Strategy And Build Resilience
Thank you to the Phoenix Business Journal for publishing my latest article on how weekly, structured reflection can help CEOs and executive leaders generate higher growth, stay balanced, and equally as important, avoid burnout. Often this habit isn’t prioritized, but the data is clear: CEOs that do it consistently outperform those that don’t, period. Read…